Cover
Problem
Solution
How It Works
Traction
Validated Process
The Moat
Market
Business Model
Competition
Team
The Ask
Vision

Vertacall

Go Vertical.
The Unified Calling System That Makes Companies Vertical
$500K Pre-Seed Round
vertacall.io
The Problem

A $30B industry that's
horizontally broken

Legacy Dialers

Call centers run on VICIdial and Asterisk — fragile, unscalable systems from 15+ years ago. Servers crash. Campaigns break. Zero intelligence layer.

Dirty Data

Raw lead data is incomplete, outdated, and expensive to enrich. Companies burn cash dialing bad numbers and dead records with no feedback loop.

Fragmented Stack

Separate vendors for dialing, data enrichment, lead scoring, and compliance. Nothing talks to each other. Every integration is custom glue.

No Intelligence

Millions of calls generate massive data — but nobody is using it. No scoring, no learning, no optimization. Dial and pray.

The Solution

One vertical stack.
Dialing + Data + Intelligence.

Universal Call Abstraction Layer

Swap any carrier or DID via API — Bandwidth, Telnyx, Twilio, Plivo, Vonage, and more. No vendor lock-in. Total vertical control.

Data Enrichment Engine

Raw records in, scored leads out. Skip trace, phone append, name match, and ML-powered lead scoring in one pipeline.

IVR Builder + AI Voice

Visual IVR creation. AI-powered voice agents. Multi-language support. Compliance built into the architecture.

Cloud-Native Infrastructure

No servers to restart. Endless scalability. Security and compliance by design, not afterthought.

How It Works

The Data Flywheel

01 Raw Data
02 Enrichment
03 Lead Scoring
04 Intelligent
Dialing
05 Revenue
The Data
Flywheel
Compounds with every call
Every call generates training data. More calls = smarter models = higher-value leads.

Multi-Carrier Routing

Route through any SIP carrier. Optimize for cost, quality, and connection rates in real time.

Real-Time Analytics

Live call metrics, DID health monitoring, campaign performance dashboards.

Traction

Already operating at scale

0
K+ calls per day
0
K calls/hour capacity
$0K
Monthly revenue
0
Active clients
0
Enriched records
0
Alpha complete
Validated Process

$64.8M generated with the process
that became Vertacall.

$64.8M
Total Revenue
1,630
Completed Jobs
$39,768
Avg Contract Value
$26.4M
Peak Year (2022)
687
Peak Year Jobs
5 yrs
Operating History

2021 — $10.2M

253 jobs | $40,324 avg contract. Launch year, immediate traction.

2022 — $26.4M (Peak)

687 jobs | $38,380 avg contract. Aug 2022 hit $3.9M in a single month.

2023 — $17.4M

408 jobs | $42,686 avg contract. Highest per-job value year.

2024–2026 — $10.8M

282 jobs. Market contraction proved the need to productize our process — Vertacall was born.

Generation Solar — Apr 2021 to Jan 2026
We built this process, proved it works — now we're productizing it
The Moat

The real asset is the data

Self-reinforcing flywheel: Every call generates training data. Models improve with volume. Better models = higher close rates = more clients = more data.
Multi-vertical: Enrichment engine works across solar, roofing, HVAC, insurance, and any home services vertical.
4 ML features: Lead scoring, call outcome prediction, DID health scoring, and optimal dial-time modeling — all extractable from existing data.
Valuation multiplier: Data businesses command 20-25x revenue vs. SaaS at 10-15x.
At scale
$40M data revenue = $1B valuation
Market Opportunity

Massive TAM with clear wedge

Size Market Description
$30B+ TAM Global contact center software + data enrichment market
$5B SAM US outbound call centers + home services lead data
$100M SOM Solar + adjacent home services verticals (3-year target)
Business Model

Three revenue engines,
all usage-based

1

Dialer SaaS

Per-minute calling fees. Multi-carrier DID management. Campaign subscriptions. Volume discounts at scale.

2

Data Enrichment

Per-record pricing for skip trace, phone append, and ML lead scoring. Bulk enterprise packages.

3

Data Marketplace

Scored lead packages for adjacent verticals. Training data licensing. Enriched datasets for roofing, HVAC, insurance.

Competition

Nobody else goes vertical

Capability VICIdial CallTools ZoomInfo Vertacall
High-Volume Dialing Yes Yes No Yes
Multi-Carrier No No No Yes
Data Enrichment No No Yes Yes
ML Lead Scoring No No Basic Yes
IVR + AI Voice Basic Basic No Yes
Cloud-Native No Partial Yes Yes
Vertical Stack No No No Yes
Team

Operators who became builders

Executive Team Lead — Sales, Partner Growth & Investor Relations
Moses Herrera
Drives sales, partner growth, and investor relations across multi-market expansion. Built a solar calling operation from scratch to 500K+ calls/day. Operator turned platform builder.
CTO
Jake Martin
Leading 6-person engineering team. Architected Universal Call Abstraction Layer. AI patent pending. Security-first builder — US Navy Forward Security Command inquiry on his security product.
Technical Strategy
Jens Heitmann
AI/ML systems architect. Model optimization and infrastructure design. Production-grade AI systems at scale.
Operations & Investment
Jeff Barlow
Company formation, legal structure, and strategic partnerships. Corporate governance.
Principal Engineer
Brian (Colombia)
Enterprise-grade backend specialist. Deep systems engineering for core platform build.
The Ask

Pre-Seed Round

$500K
Use of Funds
60%
Engineering & Infrastructure
$300,000
20%
Testing & Compliance
$100,000
15%
Go-to-Market
$75,000
5%
Legal & Operations
$25,000
Milestone 1MVP Launch
Milestone 2Onboard Clients
Milestone 3Seed Round
"We started by making 500,000 calls a day.
We learned that the real value isn't the call —
it's the data."
Phase 1: Solar (Now)
Phase 2: Home Services
Phase 3: Any Vertical

Vertacall

Go Vertical.
vertacall.io